BEDA was established in 1969 to ensure permanent liaison between its Members (design promotion centres, professional bodies, trade associations and related design entities) and the authorities of the European Union in order to communicate and promote the value of design and innovation to European culture, economy, environment, society and governance. Today, BEDA boasts 47 members from 27 countries in Europe. Those professional associations represent hundreds of thousands designers in every discipline of work from industrial design and interiors to digital design and branding.
For our organisation, design is a creative approach to problem-solving that can be applied across the private and public sectors to drive innovation in products, services, society and even policy-making. Design integrates functional, emotional and social aspects in response to user needs. However, among certain audiences, design is still understood narrowly in terms of aesthetics and styling whereas, in fact, it can add value to every stage of the product and service development process. The earlier design is part of the process the better the results – the right things done with increased quality. As an approach to problem-solving, design can contribute to making the policy process better correspond to citizens’ expectations by capturing insight from diverse stakeholders.
BEDA’s partnership with ERRIN Design Days is part of the BEDA Connects action, framed within the Design Europe 2021 project, co-funded by the Creative Europe programme of the EU. Design Europe 2021 – Design for Cultural and Creative Growth focuses on strengthening the design sector of Europe.