Jonna Häkkilä is professor for Industrial Design at University of Lapland, Finland (2014-), and an adjunct professor (docent) in Human Computer Interaction (HCI) at University of Oulu, Finland. Prior to this, she has worked as Director of User Experience (UX) at Center for Internet Excellence, University of Oulu (2012-2014) and as Research Leader at Nokia Research Center (2007-2011). She is also a co-founder of a user experience design house Soul4Design. She is an active member of international HCI research community and has published over 80 peer reviewed scientific papers on HCI, focusing on mobile and ubiquitous computing and user centric design. Her current research interests lie in interaction with new materials, tangible interaction, and in utilizing design methods for creating and assessing future technology visions.