Action on a more circular economy starts with design: the design of products, the design of business models, the design of services, and the design of processes. We have to learn to think about lifecycles, and designers have a key role to play. Better design is one of the key aspects articulated in the EU Circular Economy Action Plan, as it can make products more durable or easier to repair, upgrade or remanufacture. The plan proposes a number of incentives to design products that can be more easily recycled or reused.
Iain Gulland is Chief Executive of Zero Waste Scotland, a not-for-profit company, which exists to create a society where resources are valued and nothing is wasted. Its work supports delivery of the Scottish Government’s circular economy strategy and the EU’s 2020 growth strategy.
Iain has more than 20 years’ experience in sustainable resource management in the public and not-for-profit sectors, including leading the Community Recycling Network Scotland from 2004-2008 and being WRAP’s Director for Scotland from 2008-2014.
Iain is a board member of the Association for Cities and Regions for Recycling and Sustainable Resource Management (ACR+) and a member of the Chartered Institution of Wastes Management (CIWM).