Greater Birmingham and West Midlands

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Action on a more circular economy starts with design: the design of products, the design of business models, the design of services, and the design of processes. We have to learn to think about lifecycles, and designers have a key role to play. Better design is one of the key aspects articulated in the EU Circular Economy Action Plan, as it can make products more durable or easier to repair, upgrade or remanufacture. The plan proposes a number of incentives to design products that can be more easily recycled or reused.