Urban Production and Design - crafted locally
“The 21st century has already been named the century of cities or the "urban age". Cities are the powerhouses of economic growth, innovation and employment opportunities and with the growing trend of urbanization the importance of cities is even increasing further. Cities attract people, capital, creativity, they are places of diversification and concentration of social change. New ideas, scientific, technological and creative development and innovation flourish in an urban environment.
Today there is a trend of working and living to take place at the same location. Urban production and manufacturing are in the interest of both urban communities and producers. New craftspeople and designers are reclaiming the city as their production site: supply and demand are concentrated in one place - short distances offer synergies in sales and production. Compact logistics offer control over the process and the end product. Cities are interested in keeping their creative and qualified potential, because those people help shaping a society’s identity and cultural and creative output. And last but not at all least environmental friendliness, social equity and sustainability are essential issues for customers' decisions.
Both enterprises and the city are benefitting from this development and arising creative momentum. The Vienna Business Agency is supporting creative entrepreneurs, their creative strategies, projects and services in the area of urban production and design. This workshop will showcase best practice models for urban production and design with creative professionals from Vienna and other cities. With our experts we will discuss the opportunities for designers, creative professionals and businesses regarding co-creation, combining traditional craftsmanship and new technologies and innovation and the importance of local production and local consumption. Participants will have the opportunity to learn about trends and models in urban production and design and to discuss about the potential of creative industries in this context.”
14:00 - 14:30
Registration and Coffee
14:30 - 16:00
14:30 - 14:45
Adolf Hirzer, reanimated bikes, Vienna
14:45 - 14:55
Anne le Rolland, Berlin Partner for Business and Technology
14:55 - 15:05
Miriam Kathrein, departure, Vienna Business Agency
15.05 - 15:15
Willem Foorthuis, Hanze University Groningen, The Groningen Model – A next generation cooperative and its potential for urban development and economic regeneration.
15:15 - 15:30
Agnieszka Wojdyr, European Commission, DG GROW, Coordinator for Creative Industries
15:30 - 16:30
Moderated Panel Discussion
16:30 - 17:30